CHRISTIAN JOHNSON
Writer, Digital Marketer, and Strategist
ABOUT CHRISTIAN
Christian Johnson is a certified digital marketing expert, brand afficionado, and seasoned copywriter who combines “data-driven” with “carefully tailored creative,” placing the customer experience always front-and-center.
During his tenure with Hazelden Betty Ford, he has helped the healthcare organization redefine and “re-humanize" their brand voice and values, especially among consumer and alumni audiences, to find messaging conventions and marketing ideas that stick, stay and compel — and hopefully uplift.
And he would be thrilled—passionate beyond measure—to help other organizations do the same. Let’s work together!
PHILOSOPHY
Good writing is simple enough to understand, caring enough to listen, and brave enough to show its character.
EXPERTISE
Brand and creative strategy
Copywriting for all channels and tactics
Design and art direction
Digital marketing and SEO
Editing, proofreading, and sensitivity reads
COLLEAGUE AND MANAGEMENT TESTIMONIALS
“Whether it's considering how he can improve his own writing, finding ways to measure and report the success of our deliverables, or bringing writers together to collaborate on ways to enhance our processes and strategies, Christian is there to lead the charge.”
“There's a vulnerability, safeness, and also call-to-honesty to Christian's words that I believe make space for consumers to connect with [our brand].”
“I greatly admire [Christian's] commitment to writing with authenticity and integrity. He digs deep for meaning and context and purpose in order to create relatable content—messaging that evokes emotion and compels action.”
“[Christian] has worked extremely hard working with other team members to learn how he can support them and grow results, bringing in analytics and leading discussions between all of [our] copywriters.”