CHRISTIAN JOHNSON
Writer
Digital Marketer
Strategist
ABOUT CHRISTIAN
I’m a certified digital marketing expert, brand afficionado, and seasoned copywriter who combines “data-driven” with “carefully tailored creative,” placing the customer experience always front-and-center.
In my tenure with the Hazelden Betty Ford Foundation, I helped the healthcare organization redefine their brand voice. Prioritizing authenticity, compassion, and connection, every word was designed to motivate—and hopefully inspire.
I would be thrilled to help other organizations connect with their audiences in the exact same way.
EXPERTISE
Brand and creative strategy
Copywriting for all channels and tactics
Creative review and process improvement
Design collaboration and direction
Digital marketing and SEO
Editing, proofreading, and sensitivity reads
Generative AI and prompt engineering
COLLEAGUE AND MANAGEMENT TESTIMONIALS
“Whether it's considering how he can improve his own writing, finding ways to measure and report the success of our deliverables, or bringing writers together to collaborate on ways to enhance our processes and strategies, Christian is there to lead the charge.”
“There's a vulnerability, safeness, and also call-to-honesty to Christian's words that I believe make space for consumers to connect with [our brand].”
“I greatly admire [Christian's] commitment to writing with authenticity and integrity. He digs deep for meaning and context and purpose in order to create relatable content—messaging that evokes emotion and compels action.”
“[Christian] has worked extremely hard working with other team members to learn how he can support them and grow results, bringing in analytics and leading discussions between all of [our] copywriters.”